How to Create an FAQ Section in WordPress
It is more important than ever to provide visitors with a seamless and informative experience. One effective way to achieve this is to incorporate an FAQ section into your WordPress site.
An FAQ, or Frequently Asked Questions section, serves as a dynamic resource that addresses common queries and acts as a self-help guide for your audience. This approach improves user experience by offering quick answers and reduces the burden on your support team.
Why You Need an FAQ Section
An FAQ section is a necessity in today’s competitive online environment. Here’s why integrating an FAQ section into your WordPress site is indispensable:
- Enhanced User Experience: Visitors often arrive at your site with burning questions. Providing immediate answers creates a smooth and satisfying user journey that keeps readers engaged and informed.
- Reduction in Support Queries: When customers can easily access answers to common questions, they are less likely to contact your support team. This saves time and reduces operational costs, allowing your team to focus on more complex issues.
- Boost in SEO: FAQs allow you to incorporate relevant keywords and phrases naturally. Structuring your content with questions and answers makes it easier for search engines to understand and index your pages, thereby improving your search visibility.
- Increased Conversion Rates: When potential customers find the information they need quickly, it builds trust. An informed user is more likely to purchase, subscribe to a service, or take any desired action that leads to conversions.
- Building Authority and Trust: A comprehensive FAQ section shows that you understand your audience’s needs and are prepared to address them. This transparency builds credibility and positions your brand as an expert in your field.
How to Create an FAQ Section in WordPress
Method 1: Using a WordPress SEO Plugins
For this guide, we’ll use the Rank Math SEO plugin which is available for free from the WordPress plugin directory.
First thing is install and activate the plugin from your WordPress dashboard.
Once done, go to your post/page. You can create one or edit the existing one. Then on the post editor hit the + and search for the FAQ by Rank Math block. Click on it to add it to your post.
Now you can add as many FAQs as you want. Just click on the Add New FAQ button.
And this is what your faq will look like in your live site.
Method 2: Adding an FAQ Section Using Otter Blocks
Next, we’ll use Otter Blocks to create FAQ section. It’s a powerful plugin that extends the features of the WordPress block editor. It includes a variety of advanced blocks, including an Accordion block, which makes it easy to create an interactive FAQ section.
With this block, you can add questions and answers directly to your pages without needing extra plugins or coding.
As usual, start by installing and activating the Otter Blocks plugin in your WordPress dashboard.
Now to add accordion, go to your post/page editor. Then click on the + icon and look for the Accordion block, click on it and it’ll appear on your editor.
Here we’ve added some FAQs for this demo. You can add as many accordion item as you like. Simply select the accordion block and click on the Add Accordion Item.
Once done, publish/update your post. This is how your accordion looks like!
Method 3: Adding an FAQ Section with Quick and Easy FAQ Plugin
Next method is to use an FAQ plugin (Quick and Easy FAQ) that’s available for free from WordPress.org plugin directory.
Start by installing and activating the plugin, similar to any other WordPress plugin.
Once installed, you’ll see FAQ menu option on your dashboard, from theme go to Add New FAQ option.
Here you can create your FAQ question. Simply, type the question in the Title box and then write the answer in the content area below.
Once you add FAQ, hit the Publish button.
If you want to add more FAQs, just do the same process. Besides, you’ll find a full list of all your questions and answers from FAQ menu from your dashboard.
Moreover, once you’ve created enough FAQs, you can group them into different sections so that you can use different FAQ lists on different post/pages.
To do so, go to FAQs > Groups! Then name your group, a slug, and a description. Then click Add New FAQ Group button.
You can create as many groups as you like!
Now you need to assign your FAQ to this group. For this, edit your FAQ individually. So, click FAQ from the WordPress menu. Select the FAQ you would like to add to the new group and then click on Quick Edit.
After that, under FAQ Groups, select the appropriate group and then click Update.
You can also assign group to every new FAQ you create from the FAQ Editor. Just use the FAQ Groups option on the right side.
And youre FAQ is ready to display on your post/page. For this, you can use a shortcode to add FAQs, or an FAQ group.
The best part is that, you can add it in different layouts (list, toggle, and filterable toggle style).
Quick and Easy FAQ Plugin Shortcodes
For the shortcodes, they are available in the Quick and Easy FAQs plugin page. Here, we’ve also listed them below along with their use case for your convenience!
- [faqs] Display all FAQs in simple list style.
- [faqs limit=”5″] Display limited number of FAQs.
- [faqs order=”ASC” orderby=”title”] Display all FAQs in simple list style and order by ascending title.
- [faqs order=”DESC” orderby=”title“] Display all FAQs in simple list style and order by descending title.
- [faqs style=”grouped”] Display all FAQs in simple list style that are separated by groups.
- [faqs filter=”true”] Display FAQs in simple list style that are filterable by all available groups.
- [faqs filter=”group-slug,another-group-slug”] Display FAQs in simple list style that are filterable by only given group slugs.
- [faqs style=”toggle”] Display all FAQs in toggle style.
- [faqs style=”toggle” filter=”true”] Display all FAQs in toggle style and filterable by all available groups.
- [faqs style=”toggle-grouped”] Display all FAQs in toggle style and grouped by all available groups.
- [faqs style=”toggle” order=”ASC” orderby=”title”] Display all FAQs in toggle style and order by ascending title.
- [faqs style=”toggle” order=”DESC” orderby=”title”] Display all FAQs in toggle style and order by descending title.
- [faqs style=”accordion”] Display all FAQs in accordion style.
- [faqs style=”accordion” filter=”true”] Display all FAQs in accordion style and filterable by all available groups.
- [faqs style=”accordion-grouped”] Display all FAQs in accordion style and grouped by all available groups.
- [faqs style=”accordion” order=”ASC” orderby=”title”] Display all FAQs in accordion style and order by ascending title.
- [faqs style=”accordion” order=”DESC” orderby=”title”] Display all FAQs in accordion style and order by descending title.
You can simply paste these shortcode to your post/page and it’s all done! Simply add the Shortcode block to theare where you want to add the FAQ, and past paste the code.
Here you’ve your FAQ displayed!
Best Practices for an Effective FAQ Section
Creating a powerful FAQ section is more than simply listing questions and answers. To truly enhance the user experience and optimize for search engines, consider these best practices:
- Keep It Concise: Your answers should be clear and to the point. Avoid unnecessary jargon and long-winded explanations. Users appreciate brevity and clarity, which helps them quickly find the information they need.
- Logical Organization: Group related questions together. This could be by topic or user intent. A well-organized FAQ section makes it easier for visitors to navigate and locate the answers relevant to their queries.
- Use a Search-Friendly Structure: Employing appropriate HTML tags like H2s and H3s for questions and answers can help readability and SEO. A structured approach ensures that search engines can easily index your content, leading to better rankings.
- Keep It Updated: An FAQ section is not a set-it-and-forget-it element of your website. Regularly review and update the content based on user feedback and emerging trends in your industry. An up-to-date FAQ section will always provide relevant and current information to your visitors.
- Incorporate Interactive Elements: Use accordion or toggle features to keep the FAQ section clean and organized. These elements enhance the user experience by allowing visitors to expand and collapse answers as needed.
Conclusion
An effective FAQ section reflects your commitment to providing quality user support and contributes significantly to your site’s success. Whether you’re looking to improve user engagement or optimize for search engines, an FAQ section is an essential tool that can deliver long-term benefits for your WordPress site.